Hey! I’m Callie, a brand designer and creative strategist who loves turning half-formed ideas, big dreams, and “I swear it makes sense in my head” visions into brands that feel alive, intentional, and unmistakably you. I’m based in the U.S., but I work with clients wherever good ideas want to go.

I’ve teamed up with clients across hospitality, lifestyle, weddings, and retail—helping them reimagine who they are, refresh what’s working, and launch the things they’ve been dreaming about for way too long. I’m all about clarity and connection: asking the good questions, finding the magic in the mess, and designing brands that are beautiful, smart, and built to last.

Whether you’re starting something new, levelling up what you already have, or crafting a brand that finally matches your vision, I’m here to help you go from “idea-ish” to “oh wow, that’s it.”